The Facebook event – PARTY AT ISSI’S!
04 November at 18:00
Key concepts of event:
– realism, viral, content, co-creation…
In conjunction to the advert, a Facebook event was created in “real-time” and organised publicly. The idea was for friends to event friends and then friends of friends etc. until eventually it became widespread. This type of viral campaign, would then allow for realism to come through and create a sense of co-creation from groups of individuals to get engaged. Whilst this event was organised, the content and consequent footage gathered from participates that followed the event, could then be used and implemented within the advert.