Here are a few contemporary examples of marketing strategies that I could employ to target my audience.
The video is basically a cast-wide chat via Facebook status updates. Most of the material comes from Jesse Eisenberg as Mark Zuckerberg, the man who started it all. The narrative follows the films main characters which are shown as thumbnail profile pictures. This elusive exploration endeavours to be ambiguous and explosive. This form and use of social media helps connect to the audiences through its familiarity and context.
Google Chrome’s “The Web is what you make of it” features Jamal Edwards, a London youth who used the web to turn his hobby into a media empire. The social media clip tracks the rise of Jamal Edwards and the emergence of SBTV as one of the UK’s leading teenage broadcasters. From capturing his friends in car parks to interviewing some of the world’s biggest celebrities, we see how Jamal used the web to achieve his dreams. In a short amount of time, his channel become on demand for youth entertainment media.
These both explore the use of web and social interactions within that context. As a clear predominant media used by audiences these videos employ a clear emphasis on connecting with the end users. With this in mind, I feel these type of devices of the web and social media would be a great device to use within my advert for the BBC. Then resulting in the possible means to make a “personal” connection to the individual and the boom of social networks also connecting with a general audience as well as the intended target.
This fresh and quite contemporary composition is a key influence within my approach to the brief. With an emphasis of a target audience of 15-25, Adidas exhibit a House Party with a guest list including David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales clearly in keeping with their brand, aiming at teenagers. With this in mind, I found my approach to the BBC brief journeyed towards Adidas’s concept of the new, celebratory and youthful direction.
The 75th anniversary is something to be celebrated exhibiting the people watched by many through the years. Bringing the stars from the tv into the real environment as guests of a party will celebrate the BBC being in your home and apart of your lively hood growing up and now. Also, as an audience it is evident that viewers have the notion of aspiration for those we see on television and the ideology of connecting with them, being like them. This collation of Isabel and Jay (a symbol of the audience) with the much stars helps aid this notion.
This combination of a fresh and contemporary party, involving the BBC characters juxtaposed with the adverts, as well as the incorporation of social networks, really holds a new and old theme.